Terms and Conditions

• –Client: the natural or legal person that contracts Pakal's services.
• –Services: professional services in strategy and brand, audiovisual production, art direction and identity, motion and animation, paid media and distribution, and other creative services offered by Pakal.
• –Proposal: the document detailing the scope, deliverables, timelines and financial terms of a project.
• –Project: the set of services contracted under an accepted Proposal.
• –Deliverables: the final or partial results derived from the contracted services.
• –Monthly relationship: a recurring service arrangement contracted by the Client.

The content of this site is informational and commercial in nature. Information about services, scopes, arrangements and levels of work is indicative and does not constitute a binding commercial offer. The definitive conditions of each service are set out in the Proposal accepted by the parties.

The projects displayed on this site correspond to our own work of a conceptual nature, identified as such, or to brands of the Pakal universe. They do not necessarily represent client commissions or commercial results obtained by third parties.

5.1. The quantities, deliverables and scopes indicated on this site are indicative. The final detail is defined in the Proposal corresponding to each project.

5.2. Any requirement that exceeds the agreed scope —structural changes, redesigns, expansions, new pieces, features or additional integrations— will be quoted separately and will require prior written approval.

5.3. Delivery times are set out in the Proposal and depend on the timely delivery of information, materials and approvals by the Client.

6.1. Unless otherwise agreed in writing, contracting a project requires an advance payment at the start and the remaining balance upon final delivery, in the percentages and terms defined in the Proposal.

6.2. We quote by the scope and value of the project, not by hours worked.

6.3. Pakal may update the values of its proposals and rates when regulatory, tax, wage or cost variations arise that affect the provision of the service. Such adjustments will be communicated to the Client with reasonable notice and will not affect projects already approved and in execution, unless otherwise agreed.

6.4. In paid media services, the advertising investment is assumed directly by the Client before the corresponding platforms and is not part of Pakal's fees, which correspond to management and strategic direction.

6.5. Production-related expenses —such as specialized equipment rental, locations, travel or out-of-town production— are estimated, quoted and approved with the Client before they are incurred, and are billed as reimbursable expenses.

7.1. In monthly-relationship arrangements, services are provided on a recurring basis in accordance with what is agreed in the Proposal.

7.2. In the event of late payment, Pakal may fully or partially suspend the provision of the services, upon prior notice to the Client. Suspension does not release the Client from its payment obligations nor does it automatically extend the contractual terms.

8.1. The execution of projects requires the Client's active participation in the delivery of information, materials and approvals.

8.2. If the Client remains unresponsive or does not approve progress for a prolonged period, Pakal may suspend the project and inform the Client. After a reasonable additional period without response, the project may be terminated, without prejudice to the amounts already accrued for work actually performed.

8.3. In the event of subsequent reactivation, the conditions may be reviewed according to availability and current rates.

Once a project has been delivered, Pakal will attend to minor corrections within the period defined in the Proposal. Concept changes, redesigns, scope expansions and new pieces are not considered minor corrections and are quoted separately.

10.1. Advance payments correspond to the reservation of schedule, planning and the allocation of team and resources.

10.2. In the event of cancellation by the Client, the work actually performed to date will be settled, according to the progress of the project. Amounts corresponding to work already performed are non-refundable.

10.3. The specific cancellation conditions of each project are set out in the Proposal.

11.1. All content on this site —texts, trademarks, logos, designs, photographs, illustrations, audiovisual pieces, animations and code— is the property of Pakal or used with authorization, and is protected by Colombian and international regulations on copyright and industrial property. Its reproduction, distribution, transformation or commercial use without prior written authorization is prohibited.

11.2. Deliverables developed for a Client remain owned by Pakal until payment has been received in full. Once the agreed amount is settled, the rights of use over the deliverables are transferred to the Client under the terms defined in the Proposal.

11.3. Excluded from the above are software, plugins, typefaces, image banks, music and third-party licenses, which are governed by their own terms and conditions.

11.4. Working files, editable files, intermediate versions and internal methodologies are not part of the deliverables, unless expressly agreed in the Proposal.

Unless expressly stated otherwise by the Client, Pakal may display the work performed and the Client's name or logo for portfolio, presentation and commercial communication purposes, respecting the confidential information agreed between the parties.

Both parties undertake to maintain confidentiality of the confidential information exchanged during the commercial relationship, and not to disclose it to third parties without prior authorization, except at the request of a competent authority. This obligation survives the termination of the relationship.

The user agrees to use this site in accordance with the law and these terms, refraining from conduct that affects its operation, security or availability, or that infringes the rights of third parties.

This site may contain links to third-party platforms. Pakal does not control or take responsibility for the content, policies or practices of those sites.

Pakal is committed to the quality of its work, its professional judgment and the fulfillment of the agreed scopes. A brand's commercial results depend on multiple external factors —among them the market, the competition, the product, operations and the Client's own decisions— and therefore Pakal does not guarantee specific economic, sales or positioning results.

17.1. Pakal strives to keep the information on this site up to date and available, but does not guarantee its uninterrupted availability or the absence of errors.

17.2. To the maximum extent permitted by law, Pakal shall not be liable for indirect damages, loss of profit, or interruptions or failures of third-party services.

17.3. In any case, Pakal's total liability to the Client shall not exceed the amount actually paid for the service that gave rise to the claim.

Pakal shall not be liable for breaches arising from force majeure or fortuitous events, including supplier failures, regulatory changes, natural disasters, conflicts, health emergencies or technological interruptions beyond its control.

The processing of personal data collected through this site is governed by our Privacy and Personal Data Processing Policy, available on this same website.

Pakal may modify these terms at any time. The current version shall be the one published on this page with its update date. When active commercial relationships exist, relevant changes will be communicated to the Client through the usual contact channels: info@pakalagency.com or WhatsApp +57 323 9218461.

Notices and communications between Pakal and the Client shall be made in writing through the contact channels: info@pakalagency.com, WhatsApp or phone +57 323 9218461, and the contact form on this website. They shall be deemed received on the date they are sent, unless proven otherwise. The Client is responsible for keeping the contact details they provide up to date.

These terms are governed by the laws of the Republic of Colombia. Any dispute that cannot be resolved by mutual agreement shall be submitted to the competent judges and courts in Colombia.